Unfolded began when Kelly was celebrating New Years Eve in Melbourne. A chance conversation with Simon sparked over a shared love of travel. Kelly had just come from Fiji and was heading to Hawaii, while Simon shared his own travel stories and his love for Paris.

As Kelly flew to her next destination, an idea took shape: a travel guide perfect for light packers who collect memories, not souvenirs.

By the time the plane landed, the concept had unfolded. Together, Kelly and Simon turned that idea into Unfolded Guides, a blend of experiences, discovery, and design made for curious explorers.